Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.

We’ll take you to the eclectic East, where street art colours every corner and creativity runs through every borough. Here, each frame reflects the boldness and innovation of a population constantly on the move, pushing the boundaries of style and self-expression.

Journey west, and the atmosphere shifts. The serene streets of West London whisper of age-old luxury and refined tastes. Our designs here draw inspiration from the stately homes and polished storefronts, offering eyewear that complements the high-end sophistication cherished by its residents.