William Morris London; born and designed in London - is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go.

From vibrant, bustling streets where creativity comes to life we capture the raw, dynamic energy of the city is artistic heart. At the same time, we’ll let you venture to the polished, elegant avenues and refined boroughs full of luxury and sophistication.

William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and creative energies that flow through the city. You choose your London and get to feel its international spirit; wear it boldly, wear it proudly.